How Swifter Transformed a Leading Comparison website
he Challenge: Build or Buy?
In the fast-paced world of insurance, standing out is crucial. A leading US insurance comparison website faced a familiar dilemma: build their own complex quote-to-bind system or partner with an external platform? Core system add-on modules are often basic and provide a generic look and feel that doesn’t allow for brand differentiation. Building in-house is often slow - it’s always hard to obtain engineering resource and, over time, it’s difficult to maintain and update your ever-so-important online presence.
The Solution: Leading, Modern Insurers Choose Swifter
One of the largest insurance comparison websites in the USA recently selected Swifter as their platform of choice to build their entire front-end and quote-to-bind flow to service millions of visitors every year.
They envisioned a unique, memorable user experience, a solution that could optimize conversions and streamline the entire insurance journey. They needed seamless integration with multiple APIs for real-time quotes, a powerful agent portal to support their team with seamless hand-off between an online experience and a follow up phone call. Above all, they needed all of this and they needed it fast.
.jpg)
The Results: Flexibility, Efficiency, and Growth
Swifter's flexibility allows our customer to adapt to changing customer needs on the fly, without incurring additional costs. Built-in A/B testing empowers them to refine their look, feel and flow and continuously improve their conversion rates.
Conclusion: A Success Story Powered by Swifter
What once seemed like a daunting challenge became a story of success. By selecting Swifter, our customer didn't just build a website; they created an experience. An experience that sets them apart in a crowded industry, empowers their agents, and delights their customers. An experience that can be modified regularly based upon continual monitoring of results. An experience that could never have been realized in a 4-month timeframe with any other solution in the market.
Are you ready to transform your insurance experience? At Swifter, a platform backed by some of the world’s largest insurance solutions providers, we’re ready to help you write your own success story. Contact us today and discover the power of the Swifter platform.
